Question for Our Hotel Marketing Expert Panel
Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high?
“At Smiling House, we’re maintaining the guest connection and communication in various ways. Our Instagram page is regularly updated, letting guests know which markets are open and to whom. Also, we give them examples of current hospitality trends, such as remote working from a vacation home, or multi-family gatherings in a safe and clean environment at a larger home.
We also give solutions. For example, getaway suggestions where people feel close to nature and far removed from the city and the stress of COVID-19. Top tips for self-excursions to explore nature at its best are always popular too.
Additionally, we’ve opened a dedicated Facebook page for special COVID-19 promotions, encouraging locals to travel by car in their own country. This concept has proven to be very successful throughout 2020 and to date.
Besides our social media and website initiatives, we’re keeping in contact with previous guests via newsletters and Whatsapp messaging. We introduce them to the ease of restrictions, special offers, and new destinations as we grew our inventory to 29 countries and over 90 destinations worldwide.”
Chief of Marketing, Smiling House Luxury Global