“In the vacation rental industry, budgets are dedicated to more direct bookings and brand awareness. At Smiling House we are keeping in touch with daily posts on social media, including Instagram, LinkedIn, Facebook and also lately through Audio talks on Clubhouse.

Now more than ever, it’s time to stay focused on your target market audience, as we are approaching high-end individuals and travel professionals, we are advertising in very select magazines and always preferring content awareness over a beautiful advert.”