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Privacy Policy - Smiling House A.G.



This Privacy Policy (the "Policy") explains how we, Smiling House A.G. ("Smiling House", "we", "our" or "us") will process any personal information we collect about our clients ("you" or "customer").

We collect and process your personal data only for the purposes described in this Policy and only to the extent necessary as defined herein and within the scope of the applicable privacy laws.


Use of our Website

You can visit our website at (the "Site") and obtain information about our offers without disclosing personal information. We only request personal information where required for the performance of our services and for the processing of transactions that you carry out with Smiling House.


Data security

We protect your personal information by means of appropriate technical and organizational security measures and store it solely on our secure servers. The Site is secured against loss, destruction and manipulation by means of customary measures in accordance with the latest technology and is protected against access, modification, or distribution by unauthorized persons. We also regularly monitor our systems for possible vulnerabilities and attacks, and regularly seek new ways and for further enhancing the security of our Site and protection of your privacy.


Rights of Customers

You have the right to access, correction, deletion, and transferability of your personal information. Furthermore, you have the right to restrict processing. You also have the right to object to the processing of your personal information. An objection only has future effect and does not affect previous processing. If, on account of the objection, Smiling House is no longer able to perform the services contractually agreed with you, the objection shall be deemed to be a breach of contract by you and Smiling House shall have the right to terminate its contract with you without notice. Payment obligations already contractually entered into by you remain in force.

For the assertion of these rights, you can contact Smiling House at the address given in the paragraph entitled "Contact" below.

If Smiling House does not comply with the applicable data protection laws, you have the right to file a complaint directed at the competent regulatory authority.



If you have any questions about this Policy or regarding data protection at Smiling House, please contact:

Smiling House

Mettlenstr. 16,

CH-3780 Gstaad



Purpose of Data Processing

Smiling House processes the personal information of its customers for the purpose of facilitating bookings, including:

  • booking;
  • cancellation;
  • management of check-in and check-out;
  • communication with the customer regarding their booking and all requests;
  • operation of the booking;
  • improvement of offers from Smiling House and its positioning in the market; and
  • securing payment transactions.


Booking Process

If you start a booking process, we collect booking data and personal information, in particular your name, physical address, date of birth, telephone number, e-mail, and passport number.


Sharing Of Data with Authorities

For legal and regulatory reasons, it may be necessary that we share certain personal and booking information with local government authorities the EU.

Smiling House is also obliged to share your personal information with criminal prosecution, administrative, or judicial authorities in Switzerland and abroad in case they require its disclosure for the prevention or prosecution of crimes, misdemeanors, or comparable administrative misconduct. Such a transfer is only performed if based on legal or regulatory requirements.


Credit Assessment and Anti-Fraud Measures

We reserve the right to verify payment transactions in order to prevent fraud and other improper usage in connection with payments. Internal and external sources of information are used for this purpose. If fraudulent activity is suspected and/or detected, we also reserve the right to share the relevant information (including personal data) with other companies which may also check the data for their own purposes.


Data Processing by Third Parties in the EU

Smiling House allows personal information to be processed by third parties within the EU, including by service providers, performing functions on behalf of Smiling House, and by third party users of Smiling Houses' services, such as owners of the properties appearing on the Site. In the case of the transfer of data to countries without appropriate data protection, Smiling House ensures that the measures required are implemented (generally by signing recognized data protection agreements, e.g. based on standard contractual clauses of the EU), in order to protect personal data in accordance with applicable data protection laws.


External Data Recipients

External recipients of personal information may include:

  • service providers in the areas of transfers;
  • payment services and credit agencies;
  • companies of the Smiling House group; and
  • government offices and authorities .


Combating fraud and “unruly clients”

“Unruly clients” are clients who display improper, aggressive, or violent behavior towards other guests and/or staff, or who damage the property in which they are staying.

Smiling House is entitled to exchange its clients’ personal information within the Smiling House group and with other agents and operators in order to document, analyze, and prevent cases of fraud and instances of “unruly clients”, and to process the data relating thereto.

If you have harmed or injured staff or other clients, Smiling House can also disclose your personal information in connection with the harm and injury caused to other third parties (e.g. the authorities, injured persons, and insurance companies).


Marketing Activities and Personalized Advertising

Smiling House may provide you with information about our products and services which are similar to or the same as others you have purchased or used previously (direct marketing) which we believe may be of interest to you. You have the right to ask us not to process your Personal Information for direct marketing purposes. If at any time you wish to opt out of directing marketing, please contact us at


Offers from Third Parties in the Scope of Bookings

In the scope of bookings, Smiling House will show you offers from third parties (e.g. from transfer, ski instruction, massage, restaurants and other in-resort suppliers) on its Site; these offers are created on an anonymous basis. If you have given us your consent to this effect, we will also show you such offers as part of the communication before your departure.


How do we use Cookies on our Site?

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets us know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our Site in order to tailor it to our customers' needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Site.


Where is your data stored?

All information you provide to Smiling House is stored on secure servers or those of its data storage partners within the EEA (European Economic Area).

Links to Other Websites

Our Site may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide while visiting such sites. These sites are not governed by this Policy. You should exercise caution and look at the privacy statement applicable to the website in question.


Data Retention

We retain different types of information for different periods, depending on the purposes for processing the data. We may retain personal information for as long as necessary in order to support our legitimate business purposes, for example, for storing data, for documentation, for cyber-security management purposes, legal proceedings and tax issues.

In any case, as long as you use the Site, we will keep information about you, unless we are legally required to delete it, or if you exercise your rights to delete the information.


Governing Law

This Policy is to be construed, and any dispute between the parties determined, under the laws of Switzerland.



We review this Policy regularly and update it as required. We will inform you of any important changes by posting notice on our Site.