Question for Our Hotel Marketing Expert Panel
Keeping well connected with our guests has been particularly challenging during the pandemic. What tips can you share for maintaining guest interest and keeping engagement high?
“At Smiling House, we’re maintaining the guest connection and communication in various ways. Our Instagram page is regularly updated, letting guests know which markets are open and to whom. Also, we give them examples of current hospitality trends, such as remote working from a vacation home, or multi-family gatherings in a safe and clean environment at a larger home.
We also give solutions. For example, getaway suggestions where people feel close to nature and far removed from the city and the stress of COVID-19. Top tips for self-excursions to explore nature at its best are always popular too.
Additionally, we’ve opened a dedicated Facebook page for special COVID-19 promotions, encouraging locals to travel by car in their own country. This concept has proven to be very successful throughout 2020 and to date.
Besides our social media and website initiatives, we’re keeping in contact with previous guests via newsletters and Whatsapp messaging. We introduce them to the ease of restrictions, special offers, and new destinations as we grew our inventory to 29 countries and over 90 destinations worldwide.”
Chief of Marketing, Smiling House Luxury Global
Talk with Ryan Luke, discussed on how Moriya Rockman and his husband Ira Rockman has created an unbelievable short term rental business spanning over 28 countries and more than 3,000 properties.
From the Source: https://www.rentalscaleup.com/the-ultimate-list-of-luxury-vacation-rental-websites/
Originating in Gstaad, Smiling House now offers an exclusive collection of luxury chalets, villas, and apartments in 28 countries such as France, Italy, Portugal, Sri Lanka, and Bali, New Zealand, the Maldives, Tel Aviv, and more.
Serving diverse group sizes, Smiling House also facilitates luxury experiences such as cycling treks, shopping in high-end boutiques, horseback trails, sailing and flying, etc., in tandem with vacation rentals.
Top destinations on Smiling House: Switzerland, Greece, Italy, Mexico, the Caribbean, Thailand, South Africa.
We are thrilled to have won the pioneer award at Shortyz 2020 Awards hosted by International Hospitality Media. The awards ceremony which took place in London is the first and only for the short-term rental industry.
Thanks to all of you for voting and supporting. We feel honored for this great recognition. That was a great event with 12.000 votes – AMAZING!
Thanks for your words Simon Lehmann We promise to keep on “not taking no for an answer” and to do more for this great industry.
Congratulations to all of the other winners At the 12 category: Mark Simpson Check-in Scan Ben Smith Minut Buster Bark PriceLabs Travlet James Harrabin Nestor Fran Milsom Check-in-London Gavin P. Tanielle Pereira Direct Booker Nino Dubretic Casal dei Fichi Lavanda Guy Westlake Zeevou Na’ím Anís Paymán MadeComfy Quirin Schwaighofer Alexander Limpert.
Last February 25, 2020 – Smiling House’s Founder and Chief of Marketing Moriya Rockman participated at More Booking Direct Conference. She discussed an interesting and timely subject matter about finding new partners within the travel industry.
You may find more interesting discussions and webinars at BookDirect shows thru this page: https://bookdirect.show/
Finally a webinar focusing on the luxury vacation rental segment. Smiling House is proud of its CMO and founder Moriya Rockman one of the panelist of the session “The Future of Luxury Rentals” as part of #AJLProfitabilityHub In this discussion, she gave a unique insight from her wide experience and as well an interesting forecast for what to expect for the coming summer, connection to real estate and more.
Vacation Rentals Business Development During Corona Times by Moriya Rockman and Pierre Becerril.
More than 200 Travel Professionals from all over the world joined our session last Apr 26, 2020 at the Worlds’ First Online Travel Conference – OTC LIVE 2020.
Together with Pierre Becerril from Transparent, we led the session focusing on the Vacation Rental Industry. We have discussed the global impact of the COVID-19 Crisis on the Vacation Rental Industry with recent data on OTA demand, market rates and occupancy by market. We tackled at an analysis, country by country, and also leisure, luxury and getaway destinations vs. urban markets.
Bonus: We have discussed on how to adjust to the new traveling trends and to get more bookings.
Smiling House Luxury is a property management company based in Gstaad Switzerland with 1500 luxury homes in 30 locations. In this case study, Moriya Rockman, co-founder and CMO, addresses the most important factors in the luxury travel world, from gaining the trust of owners and guests, to growing in Asia and partnering with the real estate industry.
If you want to go to the mountains during the summer holidays, there are countless accommodations from hotels to hostels. A very special is the Heidi Chalet, an Airbnb near Gstaad.
Smiling House’s Moriya Rockman on the luxury rental segment
Switzerland: ShortTermRentalz spoke to Smiling House Luxury CMO Moriya Rockman about the luxury vacation rental segment, the challenges involved with operating a global property portfolio and length of stay trends in the space.